The Financial Writing Company

The Financial Writing Company

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What Investors Want

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Who are my investors & how do I find them? The pros and cons of it all.

This blog provides a quick overview of the various categories of investors in Australia and the options available to reach them. Who are my investors?   There are two broad categories of investors; sophisticated investors and retail investors.     These people are defined by law in Australia but as a rule of thumb they[...]
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Crowd Funding – Road Paved with Gold or a Disaster Waiting to Happen?

The Uber or AirBNB of Investor Funding is here.  Crowd funding is upon us. What would have been almost impossible to achieve without spending tens of thousands of dollars and many months to produce a prospectus is now a real option in Australia. Retail investors are within  easy reach. As someone working in the industry[...]
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Finding Investors is no Numbers Game

Finding Investors is no Numbers Game I received an email the other day about another investor matching service that has launched in Australia. Don’t get me wrong – I appreciate such services and they certainly have their place in assisting business owners match up with investors particularly in the SME space. Some actually advertise the[...]
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What Investors Want

What Investors Want So much is made about what investors want that it’s easy to lose site that investors are just people who are looking for a great deal. The strongest matters in my opinion are ones where the proponents offer the least information themselves and rely as much as possible on third party supporting[...]
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